Microsoft Surface Product Launch
Design Strategy
Graphic Design
Marketing Strategy
Project Overview
Microsoft Surface delivers thin, light and powerful Windows devices that are a strong player in mobile productivity for businesses. Microsoft has enlisted the GA team to build internal and customer facing marketing materials to launch the last three generations of Surface devices, helping the company make their significant mark in the mobile hardware industry. From emails, flyers, brochures and digital assets, to internal scripts, decks, and battlecards, GA delivers the Surface value prop with clarity and consistency in the US for localization across a growing number of worldwide markets. Following each launch, GA creates materials for special communications and promotions for Surface, such as bundle offers, case studies, and positioning across business verticals.Client
Microsoft SurfaceTags
Microsoft
Surface
Windows
Windows 10
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