Opportunity Starts
Paid Search & Paid Social Advertising
Video Production
Graphic Design
Project Overview
As part of Gumtree’s rebrand Rascal’s creative director created the TV, cinema, press, radio and outdoor campaign ‘Opportunity starts on Gumtree’ at his previous agency. The concept was to inspire people to see beyond unwanted junk and instead see the possible opportunities that could be waiting. Three ads were created for online and TV, each based on a Gumtree listing category, Jobs, Motors and Goods. The ambition was the elevate the brand beyond simple function into a more emotional territory by creating heart warming and inspiring stories via Gumtree listings.Client
GumtreeTags
TV
Ad
Advert
Advertising
Campaign
Opportunity
Starts
Gumtree
Film
Marketing
Brand
Script
Creative
Agency
Jobs
Motors
goods
online
video
production
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