Originals
Paid Search & Paid Social Advertising
Project Overview
For the very first time in McDonald’s history, an advertising campaign led to the creation of a new restaurant concept: Originals. A place dedicated to McDonald’s iconic menu items that offers consumers a unique experience. Capitalizing on the strength of its icons, all the merchandising, design and communication tools have been stripped down. Just like in the campaign, products are only represented by their pictograms, an image so strong that the McDonald’s logo wasn’t not even necessary.Client
McDonald'sTags
McDonald's
