PACCAR Inc. Annual Report
Design Strategy
Graphic Design
Project Overview
PACCAR Inc. has enlisted GA Creative for 18 years to create an annual report that communicates the depth and breadth of the products, services, awards, and financials to the stakeholders of this multinational Fortune-500 company. We utilized artful photography of the broad range of trucks built by PACCAR (Kenworth, Peterbilt, DAF, and Foden) and its peripheral services – financial services, winches, aftermarket truck parts, and technical centers – along with informational copy highlighting features, innovations, benefits, awards, and the state of the market. The layout is easy to scan, read, and understand. The messaging supports the PACCAR brand promise that its products are the best available in terms of value, dependability, and “curb” appeal, and that they are backed by a solid, dependable manufacturer. This is reflected from cover to cover through the stable imagery selected for the front cover and the tried-and-true design format of the inner pages, which emphasizes the visual excitement of the product.Client
PACCAR Inchello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC