Packaging Design
Design Strategy
Packaging Design
Qualitative Research
Project Overview
Every component of Patagonia's process is critically assessed to ensure it preserves the human connection to the earth. After witnessing a decline in their baselayer sales compared to primary competitors, Patagonia sought a visionary partner to redesign the “sushi roll” structure of their existing baselayer packaging. We were hand-selected by their team to lead this packaging initiative – outcomes from the launch include an amazing increase of 70% sell-through at retail.Client
PatagoniaTags
sustainability
packaging
global research
design thinking
design
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