Panasonic
Event Marketing
Marketing Strategy
Content Marketing
Project Overview
Account-based marketing shifts intelligent roadway initiative into high gear Panasonic is the first mover in intelligent highways, connecting cars and infrastructure for safer, less congested roads. Having completed an initial phase for the State of Colorado, Panasonic’s goal was to use high-touch account-based marketing to engage a diverse set of stakeholders – and create a model for other highway systems across the nation.Client
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