Pay as you drive
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
USAA members have long benefited from auto insurance legendary for its service. Now, through the wonders of technology, they can also save on that insurance based on how much they actually use it. Our job was to not only communicate an opportunity to save, but also explain all the ways USAA wants to help its members save in an approachable way. The approach we developed, tested, and iterated delivered that wealth of information across an ecosystem of contact points with friendly and engaging cues. The campaign was driven by digital display, social, and video that invited our audience to an optimized landing page to learn more. It expanded to video and direct mail for use IRL to take advantage of engagement opportunities for the USAA brand.Client
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