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People's Car Project

Innovation
Branding
Proximity Worldwide
0.0
0 Client Reviews
N/A
100+
New York, United States
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Project Overview

Volkswagens perception as an innovative brand in China has slipped over the past years and our challenge was to re-position Volkswagen as the most innovative auto brand in China and at the same time enable a deep, direct, long-term dialog with the People of China.

Client

Volkswagens

Tags

Volkswagens