Pepsiworld
Marketing Strategy
User Experience
Content Marketing
Project Overview
When we first started working on PepsiWorld, we completely revised the website every month. The content categories were always the same: movies, music, sports and games — but the content, the design and even the interface was fresh and new every time. Over time, the strategy for PepsiWorld changed to accommodate daily content updates. As always, the website was a showcase for mega-stars like Beyonce, Britney Spears, Jeff Gordon, Tom Hanks, and George Clooney. Our work on PepsiWorld earned numerous industry awards including multiple Cannes' CyberLions.Client
PepsiTags
web design
CPG
content marketing
website
online promotion
branding
