Performance in Every Fibre
Branding
Packaging Design
Marketing Strategy
Project Overview
Kruger Products Away From Home Division (AFH) is a leader in the manufacturing and distribution of high quality, cost-effective product solutions for commercial and public spaces. Serving multiple market segments, such as accommodation, food service, property management and healthcare sectors, AFH has earned the trust and confidence of commercial customers and end-users alike. AFH was taken through an extensive Brand360 Discovery session and the brand group at Mindshape developed the “Performance in Every Fibre” positioning as both the internal and customer facing brand expression. Connecting every employee from the plant floor to executive leadership, Performance in Every Fibre captures the very essence of AFH’s core values and customer expectations.Client
Kruger Products Inc.Tags
Brand Identity
Packaging
Design
Product Design
Brand System
Brand
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