Petra Climbing Equipment Rebrand
Branding
Design Strategy
Shopper Marketing
Project Overview
The Challenge: Create a brand experience that inspires and calls people to action through a bold identity and carefully crafted messaging. The Outcome: A new logo, brand strategy, and marketing materials that supported Petra as the premium climbing safety brand for newcomers to the sport of rock climbing.Client
Petra Climbing EquipmentTags
Marketing Strategy
Brand Strategy
Discovery
Customer Persona
Brand Identity
Brand Design
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