PG&E: “Discover LED”
Innovation
Marketing Strategy
AR/VR
Creative Digital Agency Inc.
5.0
2 Client Reviews25,000+
10 - 49
San Ramon, United States
Project Overview
California utilities giant PG&E needed to promote an environmentally friendly initiative, educating and motivating tens of thousands of California businesses to switch from incandescent lighting to high-efficiency LED lighting. CDA provided turnkey design and development of an interactive VR experience, personalized to different types of businesses. This highly-engaging experience placed prospects in a virtual LED-lit environment, while providing helpful stats and information to encourage them to make the transition to a more sustainable (and affordable) system of lighting. Every interaction with the experience was tracked on a per-user basis and integrated with PG&E’s ExactTarget & Salesforce instances for insights and marketing automation purposes.Client
PG&ETags
VR
Virtual Reality
Utilities
B2B
Sustainability
Environmentalism
Panoramic
360 video
Educational
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