Pirates of the Commons
Public Relations
Project Overview
Client’s Problem: Create an event for the local mall to create awareness of the 13 restaurants/eateries on premises. Village would not allow a pub crawl, and not all eateries offer liquor. Create event that also highlights the 80+ retailers without interrupting shopping. Our Solution: Planned a restaurant scavenger hunt around Halloween time to get local people to try new foods and drinks and learn more about the local eateries. Designed a custom website www.piratesofthecommons.com with ads on social media, radio, newspapers and buses along with venue posters and postcards Created a custom sign up with online payment options and day-of sign in through QR codes and code scanners. Coordinated entire project from inception to day of logistics and staffing. All participants received a bag full of coupons, freebies and offers from the 80+ retailers in the mall. Event was held outside in parking lots adjoining the restaurants and kept away from retail areas, but also was during retail hours if they wanted to shop after the scavenger hunt.Client
Algonquin Commons MallTags
Public relations
events
advertising
