Planning Insight
Branding
Web Development
Project Overview
Our thought process began by looking at the core services the business offers and the various sectors within the planning industry in which they are applied. With the knowledge in place, we proceeded to explore how we could incorporate the broad scope of the services, captured into a singular symbol that tied back to the brand name. Our solution is an abstracted three dimensional symbol formed from the letter ‘P’ and, using white space, the corresponding elements represent the starting letters of the business name (P and I). The approach of utilising perspective reflects the architectural and observatory nature of the business services.Client
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