Post-Merger Branding Bonds Two Distinct Companies Into One
Branding
Design Strategy
Naming
Project Overview
When Kraton Performance Polymers completed its acquisition of Arizona Chemical, it needed to move forward with a single, clear brand for the combined company that distinctively articulated the new corporate mission, vision and values.Client
KratonTags
#CorporateBranding
#BrandArchitecture
#Kraton
#ArizonaChemical
