Potters Cannabis Rebrand
Branding
Marketing Strategy
Marketing Strategy
Project Overview
Potter’s Cannabis Boutique’s visual identity is represented through its logo mark, typography, and color, and it can also be seen throughout the architectural choices in the store layout and interior design. You are greeted by beautiful natural wooden display cases and organic foliage peppered throughout the storefront. These organic elements are echoed in the brand by rounded swooping patterns and shapes, paired with cool tones and anavant typeface for a modern but laid-back feel. Potter's Cannabis Boutique is a family-owned dispensary nestled in Battle Creek, Michigan was explicitly established to accommodate the unique tastes and interests of the modern-day consumer. The logo mark is styled after a community-recognized self-portrait of the owner's late Son. This is to recognize and honor his memory while tying back to the importance of family and community.Client
Potters CannabisTags
branding
cannabis
marketing
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