Project Overview
Goal: Boost paid advertising (ROI) and implement Shopping Feed Management.
Our course of action: First, our team identified the products that performed the best and reallocated PaulB’s ad budget to focus on four to five campaigns instead of more than 20. We started to target products with the highest conversion rates, which allowed PaulB to get more from their online ad investment.
Next, our team helped PaulB optimize their Google My Business Listing to attract more local traffic. Our comprehensive reporting, Google Analytics insights, and conversion tracking showed impressive ROI results.
In the first year managing PaulB’s PPC campaigns: Boosted YoY ROI by 150 percent.
PaulB commented, “We are seeing the ROI that WebFX said they could deliver related to paid search and our ecommerce site.”
Client
PaulB's Parts
