PR and Branding
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
To create a significant buzz around the launch of Kashkan, a new restaurant by Indian celebrity chef Ranveer Brar, in a competitive dining landscape in Dubai. With numerous dining options available, it was essential to position Kashkan as a must-visit destination, attract a diverse clientele, and ensure ongoing visibility beyond the launch. Our execution began with a comprehensive PR strategy that was focused on extensive media outreach and influencer collaborations. The campaign aimed to generate hype prior to the launch and maintain momentum through continuous marketing and public relations support. Media Coverage: Secured extensive media coverage across Dubai and India, resulting in over a million dirhams worth of articles featuring Kashkan in print, radio, TV, and podcasts. Influencer Partnerships: Collaborated with over 200 influencers to amplify the restaurant’s message, utilizing their reach to tap into diverse audiences and generate authentic content. Event Activation:Hosted a grand opening event that garnered media attention and created an immersive experience for attendees, leading to social sharing and organic buzz.Client
kashkanTags
Digital
Marketing
Strategy
Social Media
Influencer
Advertising
Website
Mobile App
Brand
Consulting
