Project Overview
Huge and Audi decided to create a premium viewing experience for Pretty Little Liars fans by creating fresh programmatic content just for the second screen, luring the show’s audience to tune into the Audi Snapchat each week. Every Tuesday, fans eagerly awaited the exclusive clues, commentary, puzzles, and star access that Audi provided, with buzz building on social media throughout the day. In addition, the project engaged Pretty Little Liars star Ian Harding to appear live on the Audi Snapchat account and interact with the audience during key episodes.Client
Audi
