$1B+ B2B Pricing Software
Branding
Marketing Strategy
User Experience
Project Overview
DesignX's Innovative Solutions for B2B Pricing Software Context: A B2B pricing software, driven by a deep understanding of the challenges businesses face in dynamic markets. Aiming to offer flexibility, ease of use, and expert guidance, they sought to redefine how companies approach pricing strategies. Problem: Traditional pricing tools are often cumbersome and rigid, making it difficult for companies to adapt efficiently. The challenge was to create a user experience that is both intuitive and powerful, combining simplicity with expert-driven insights to enhance pricing outcomes. Team and Role: DesignX's team played a crucial role in collaboration with the founding team over a 6-12 month period, guiding the development and implementation of the software. Vision: The goal was to develop a distinct brand and create a comprehensive set of web and native prototypes for an innovative B2B pricing software. Approach: Starting with in-depth research, including competitor analysis and market exploration, the team moved swiftly into Figma, skipping traditional sketching to produce multiple prototypes weekly for user testing and refinement. Prototype Development: Positive feedback from rapid prototype testing led to medium-fidelity designs being transitioned into code for alpha testing, with skilled developers bringing the vision to life. High Fidelity Screens: The project progressed to high-fidelity screen development, with continuous nightly updates to refine the final product, all while maintaining strict confidentiality. Project Outcome: Although still under wraps, the project is expected to launch within the next 12 months. Value Forge successfully delivered all required assets ahead of schedule, and the project is anticipated to make a significant impact in the B2B pricing space. This project highlighted DesignX's teams commitment to efficiency, rapid prototyping, and product simplicity, showcasing their adaptability and expertise in the evolving B2B pricing landscape.Client
PriceSmithTags
UXUI
User Experience
User Interface
Branding
B2B SaaS
SaaS
Branding
Software as a Service
Enterprise SaaS
Information Architecture
Design Systems
Figma
User Research
Analytics
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