#PrimeDayDealsDance
Social Media
Marketing Strategy
Content Marketing
Project Overview
We turned a transactional moment (Prime Day) into a cultural celebration. Our Prime Day Deals Dance song and dance – co-produced by Snoop and Newland – went viral on TikTok, driving 12B+ hashtag views and inspiring tens of thousands of UGC video submissions. In the process, we celebrated that just-got-a-deal feeling in anticipation of Amazon’s Prime Day.Client
AmazonTags
Campaign Strategy
Creative Development
Creative Production
Talent Partnerships
Media Strategy Buying
Brand Lift Study
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