Prospect Partners
Innovation
Branding
Media Planning & Strategy
Project Overview
Founded in 1998, Prospect Partners is a Chicago-based private equity firm that partners with entrepreneurs and family-owned companies in the pre-middle market to build platforms for long-term growth. Prospect speaks, lives and acts entrepreneur, embracing that mindset in each deal where they invest. Amid a leadership transition with no formal marketing communications effort and an extremely outdated brand, Prospect Partners engaged MonogramGroup to reimagine the story of its next chapter of success. MonogramGroup successfully implemented key principles into every touchpoint, from messaging strategy, logo and visual identity, website, and marketing materials. With these new key principles, elegant design system, and distinctive messaging, we were also able to showcase original photography to elavate their chapter of growth.Client
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