Project Overview
Figure.com – a home equity company- wanted to educate its customer base on the largest asset that many homeowners have access to, yet never properly utilize: their homes. The problem? They were competing against a litany of large, incumbent, SEO driven companies that took up 90% of the online market share. Crunchy Link’s task was to create content that would fulfill their desire to educate customers, while also driving meaningful leads to the business, and begin taking market share away from these online content behemoths.Client
Figure.comTags
seo
search engine optimization
content strategy
conversion optimization
fintech marketing
schema