Puma
Public Relations
Shopper Marketing
Influencer Marketing
Project Overview
We have enjoyed a very broad strategic and executional relationship with Puma, having been central to launching PUMA’s bespoke, special and premium lines globally since 2016. We partnered with their external and internal creative teams to launch 14 product lines deployed across 70+ markets globally, with everything designed to be modular and re-skinnable. Our challenge was to balance creative appeal for mass audiences, celebrity brands (including working with The Weeknd, The Kardashians and Usain Bolt), internal product teams, and creative agency leads. Our success with Puma brought technical stories to life in an emotionally relevant way, activating across Design, Innovation, Prototyping, PR, Collaborations, and Branded Retail Experiences.Client
PumaTags
Design
Innovation
Prototyping
PR
Collaborations
and Branded Retail Experiences
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