Pure Goodness
Branding
Marketing Strategy
Content Marketing
Project Overview
For over a century, Mazola has been delivering great tasting, high‐quality products to families across North America. Mazola’s 100% pure cooking oils naturally accentuate the great flavor of foods with no additives and are cholesterol free for today’s healthy lifestyle. Mindshape recognized the opportunity to create an engaging dialogue with consumers that supported their core values and promoted the brands quality attributes. Insights from TV and digital concept testing showed that consumers were interested in simplifying the cooking experience while using healthy ingredients. Providing easy recipes would strengthen brand associations and drive the Mazola brand preference.Client
ACH FoodsTags
Digital Marketing
Video Production
Digital
Digital Strategy
Content
Content Marketing
Community
Community Management
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