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Putting the new Senna brand on the track

Design Strategy
Twist
0.0
0 Client Reviews
N/A
10 - 49
Sao Paulo, Brazil
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Project Overview

Scope: Digital positioning, planning and management of social channels for the Senna family's product licensing brand, which carries the DNA of Brazil's biggest idol. Challenge: In 2017, the brand won a dense rebrand project and Twist was responsible for bringing all the features of the new branding “to the tracks”. To convey Ayrton's DNA, victorious and focused on overcoming, Twist created dozens of videos, animations and arts with a dynamic visual pattern that, in addition to going beyond limits, changes them! Hence came the proposed new slogan: Change the limits! Read The Case: https://twist.com.br/agenciadigital/caso-de-sucesso-senna-brand-implementacao-nova-marca-agencia-digital-twist/

Client

Senna