Quote Volume Up 338% Thanks to Clever Cross-channel Campaign
Paid Search & Paid Social Advertising
Direct Marketing
Marketing Strategy
Project Overview
We developed a creative campaign that segmented our audience and included multiple touches using: dimensional and traditional direct mail, Smart Zones digital display advertising, niche digital display advertising, radio, email, content, social media and public relations with landing pages as the hub. The campaign featured compelling offers, including an Amazon Kindle Fire and a helpful whitepaper. Our strategy also included a measured roll out to gauge tactical effectiveness before investing too much in any one area. The Results: Year over year quote volume was up 338% The campaign contributed to a significant increase in quote volume and also helped drive additional premiums.Client
Renaissance Life & Health Insurance Company of AmericaTags
Content
Digital/Web
Direct Mail
Multichannel
Radio
