Rainbow 6: Siege
Branding
Marketing Strategy
Media Planning & Strategy
Project Overview
After a six-year hiatus, Ubisoft’s Rainbow Six needed a way to re-engage existing fans while reaching out to a whole new generation of gamers. We introduced Siege Day - a massive one-day event with celebrity guests, eSports-style head-to-head gaming, and loads of surprises – all LIVE streamed on Twitch.Client
UbisoftTags
Rainbow 6
Rainbow 6: Siege
Ubisoft
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