RB18 Car Launch
Social Media
Video Production
Marketing Strategy
Project Overview
As Oracle Red Bull Racing looked to re-capture the attention of F1 enthusiasts with the new #RB18 car, we helped the team break the mould and disrupt the traditional, formulaic new car launch. Streamed live across 6400 channels, ADVNCR helped Red Bull with the creative concept and production for their season launch livestream – including execution of the projection mapping, studio build, scripting, lighting and editing. The stream saw 5.77m live views, 9.2m total views across the campaign and 331m impressions.Client
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