Project Overview
Michael M built a successful business as a luxury bridal jewelry house. As they expanded to ready-to-wear, they came to us to help take their brand to the next level. We created an umbrella brand to house both bridal and ready-to-wear, maintaining the equity that they had built, while defining what it meant to be a modern lifestyle brand selling direct to consumer. We set the brand up for long-term success in the market with a brand idea that infuses storytelling and a visual and verbal language that brings to life the chic and edgy Los Angeles setting. Client
Michael MTags
jewelry
accessories
fashion
luxury
branding
packaging
brand book
production
digital art
photography