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Rebranded Jack Binion’s Steak gets prime exposure with Taste & Tell

Branding
Public Relations
Media Planning & Strategy
inferno
0.0
0 Client Reviews
N/A
10 - 49
Memphis, United States
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Project Overview

After a $10 million renovation that included rebranding Jack Binion’s Steak, Horseshoe Tunica wanted the restaurant’s grand opening to go off without a hitch. To generate positive buzz in advance of the July 16 opening, inferno organized a private Taste & Tell. The exclusive, invitation-only event attracted influential food bloggers, writers, and critics.

Client

Horseshoe Casino Tunica
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