Rebranding a tech company
Branding
Design Strategy
Web Design
Project Overview
Originally born as a social network for businesses, Hibox had a strategy change in 2016, when it became a chat application for communication between work teams. Upon landing in the European market in mid-2016, the company found out that the approach to its brand strategy was more associated with following the leader of the segment that identifies with the real characteristics of the company itself.Client
HiBoxTags
communication
branding
guidelines
orange
company
web
hibox
company
