Rebranding, Packaging, Launch, Ecommerce
Branding
Project Overview
Popcorn Passion, Dubai’s leading popcorn brand with over 25 years of legacy, partnered with us to reimagine its identity for a bold new retail and e-commerce chapter. As the brand geared up to expand beyond B2B into the consumer space, BigBrandTheory led a full-scale rebranding and packaging transformation, ensuring modern appeal without losing its original essence. Our journey began on-ground in Dubai, where immersive workshops and field research helped decode Popcorn Passion’s true flavour—rooted in quality, heritage, and innovation. We refreshed the logo for improved visibility and emotional connect, and designed vibrant packaging inspired by the native ingredients of each flavour. For their premium gourmet range, we brought in deep hues, gold accents, and royal aesthetics to establish shelf authority. This visual revitalization positioned Popcorn Passion as a contemporary fun-food brand, ready to scale globally. The transformation was led by BigBrandTheory, a branding agency and best design studio known for creating impactful, scalable brand systems driven by strategy, design, and deep consumer insight.Client
Popcorn PassionTags
Rebranding
Packaging
Launch
Ecommerce
Branding
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