Reclaim The Kitchen
Social Media
Branding
Marketing Strategy
Project Overview
The kitchen has been gradually losing its place at the heart of our homes, even though research shows the emotional and physical benefits of people cooking and eating meals together. Wolf believes in the power of the home-cooked meal and believes everyone should have the skills to prepare one. While the Wolf brand story is told through the usual channels (though not told in the usual way), we saw an opportunity to further establish Wolf’s credibility and leadership in the high-end appliance category and break away from the other, more established luxury brands. We launched “Reclaim the Kitchen” to share Wolf’s philosophy and to help cook up inspiration and unite families over breaking bread (or, rather, over simple, delicious dishes).Client
WolfTags
Wolf
kitchen
appliances
