Project Overview
Named one of the “World’s Most Innovative Companies” by Forbes magazine, Red Hat, Inc. asked Behavior to elevate its digital presence to clearly reflect its status as a billion dollar company and the world’s leading provider of open source solutions. Behavior’s strategy included targeted content curation aimed at the needs of three primary audiences, with the goal of increasing engagement, lead generation, subscriptions, training, and renewals. Behavior suggested careful placement of high-level information fit for IT executives with summaries of a solution, top-line benefits and key customer success stories. Deeper pages within the site such as product pages provide a wealth of information for IT managers and developers including datasheets, whitepapers, videos, webinars and case studies.Client
Red Hat
