Redesigning Yosemite.com
Design Strategy
Marketing Strategy
Web Design
Project Overview
Yosemite National Park is one of the world’s instantly recognizable natural wonders. From the ancient, giant sequoias to the breath-taking granite cliffs of El Capitan and Half Dome, Yosemite’s attractions draw people from all over the world who come to bask in the wonder of this great American landmark. Needless to say, when you’re one of the world’s top destinations, your digital presence still matters. Yosemite/Mariposa County Tourism Bureau chose Noble Studios to redesign their website to create a compelling user experience and digital strategy to help showcase the park’s natural beauty to a wide range of visitors. We began with a strategic and technical overview of the organization’s preexisting digital presence. We implemented fresh brand imagery and optimized content effort to enhance the visitor experience. This was particularly crucial in light of Google having rolled out the second round of “Mobilegeddon,” a game-changer for mobile sites. To remain competitive in today’s mobile-centric landscape, the new Yosemite.com needed fast page loading times and a responsive design, all of which it got. Featuring simplified navigation, an updated color palette and captivating imagery/video, the new site is built to let potential visitors immerse themselves in Yosemite’s landscapes while more easily planning their trips. Thanks to this mobile-friendly, data-driven design, the new site will serve the park’s millions of annual visitors for years to come as they seek out the adventure of a lifetime.Client
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