Rentalcars.com - A car rental web application portal
Web Design
User Experience
Project Overview
Wyoming and Rentalcars.com spent 6 months designing, researching and refining Marketplace, a web application portal that would provide independent car rental operators access to the Rentalcars.com platform. Early in the UX research it became apparent that independent operators had little previous experience of using online business applications, which meant a perception of complexity or ambiguity could easily put businesses off signing up. Considerable time and effort was invested in the design of MVP to iteratively identify and remediate non-intuitive language, design and functional artifacts. The result is a beautifully simple step-by-step onboarding process that leverages the user’s prime motivation of “more bookings” to encourage registration completion. The first part of the Marketplace registration process requires users to enter their business address. Subsequently, via integration to Rentalcars.com search data, Marketplace provides a view of rental car demand in the user’s area. Once registered, Marketplace provides users an intuitive UI that enables full control of listed vehicles, prices, discounts and extras. We created the video below to reflect the value proposition. It deals with explaining the pressures in the industry and how Marketplace can be platform to help mitigate those pressures.Client
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