Project Overview
Focused on the intensity of professional soccer, this ad uses minimalist studio setups with grain and noise effects to create a raw, gritty atmosphere that complements the athlete's rigorous training and recovery. Quick cuts, layered sound design featuring foot scuffs, dribbling, and deep breathing, and dynamic visuals immerse viewers in the action.
Produced by The Wolves LA and post-produced by Altered State Productions, the campaign tells the personal story of professional soccer player Timothy, whose journey from injury to recovery mirrors the resilience and strength symbolized by the Revo Smart Cupper and Pill, aligning the brand with the values of elite athletes. The video combines wide shots and intimate close-ups, with a multi-camera setup that adds depth to Timothy's testimonial. The Revo Sports Recovery products are subtly featured, reinforcing the product's presence throughout the athlete's recovery journey. By focusing on storytelling rather than direct product promotion, "Bend Your Body" positions the brand as a crucial tool for athletes, emphasizing perseverance and recovery across digital and broadcast platforms.
Client
RevoTags
Fitness Video Production
Sports Commercial Production
Sports Highlight Reels
Fitness Product Advertisements
Sports Agency Video Content
Fitness Equipment Demonstrations
Sports Product Launch Videos
Fitness Video Ads
Sports Video Editing