Reviving a Brand
Branding
Marketing Strategy
Public Relations
Project Overview
So many Marylanders have a “Greene Turtle story.” The restaurant and sports bar chain began in Ocean City, Maryland in 1981, and as such, it has been a happy memory for anyone who spent their vacations there. But our own story with the brand began much later, in 2014. By this point, one restaurant had turned into more than two dozen, from Virginia to New York. And there were growing pains. The chain had lost its original, fun OC identity, instead developing a “corporate” persona that blended in with larger restaurant chains that had larger marketing budgets.Client
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