Launch Just BARE Chicken In A Highly Commoditized Segment
Paid Search & Paid Social Advertising
Branding
Media Planning & Strategy
Project Overview
Learn how we created awareness, interest and sales of a new premium fresh poultry brand, Just BARE, as it gains distribution area-by-area across the U.S. Disrupt shoppers' long-standing buying behaviors in a highly-commoditized, low-thought category.Client
Just BARE Chicken (Pilgrim's Pride Corp.)Tags
cpg
food
organic
meat
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