Project Overview
The site needed to connect with the audience. Laying out the business services isn’t enough. A website works better if it connects with the questions and the needs of potential clients. We worked to connect the dots: make the messaging clear.
We improved the performance of the website. When the Google results sort sites and have a slow website versus a fast website in the search results, Google will give the speedy site the better score.
Part of our work involved a competitive analysis. We look at RN Hill’s peers and competitors. What were they doing? Where were they weak in their messaging? We pulled that information into project to draw up a set of marketing goals: out perform other accounting firm websites.Client