Rocksmith: 60-Day Challenge
Branding
Marketing Strategy
Marketing Strategy
Project Overview
In creating a national launch campaign that would help outsell the original Rocksmith, we repositioned the game as learning software and created the Rocksmith 60-Day Challenge. We engaged 10 beginners and documented their progress as they learned to play guitar in only 60 days.Client
UbisoftTags
Ubisoft
Project Launch
Integrated Campaign
Creative
Strategy
Broadcast Production
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