Rosetta Stone
Branding
Graphic Design
Marketing Strategy
Project Overview
Despite having near universal awareness as the leader in language learning software, Rosetta Stone faced strong headwinds from low cost competitors and a shifting technology landscape. Our work carried us across North America, Europe and Asia to better understand the cultural norms and motivations around language learning. Through talking to members of our target audience, we discovered that learning a language gives you more than a new skill. Speaking a new language is considered a gateway to understanding culture and making deeper interpersonal connections. This viewpoint led us to a new, more emotional brand position: Rosetta Stone opens up your world.Client
Rosetta Stonehello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC