Project Overview
Royal Canin is a well-known brand among veterinarians and pet breeders, but not as well known among pet owners. In order to reach consumers directly Royal Canin asked Agency Oasis to help them build a new website that would showcase their deep scientific knowledge and roots in the feline and canine professional networks.
Challenge
Royal Canin needed to find a way to increase engagement with consumers around pet care and nutrition and become the de facto site for dog and cat nutrition. The previous website was directed to Veterinarians and Breeders and was not very pet-owner friendly, limiting its value to direct consumers.
Strategy
Utilizing the Sitecore Experience Platform, Royal Canin's new site will personalize each individual browsing session, providing a better user experience on the site where products are easy to find and key information is readily available. Each site interaction will be tracked within Sitecore and profiles of each individual will be stored. Using these profiles, personalized and relevant information will be delivered in real time to each consumer, delivering valuable brand and product presence.
Results
The personalization functionality and site redesign has increased engagement for the consumer through a streamlined and structured user experience. The site brings the most relevant content for the user to read and interact with, leading to better retention rate, time on site, and knowledge sharing. The site is clearly delivering on Royal Canin's goal of brand awareness, recognition, and engagement among consumers.Client
Royal Canin
