Project Overview
This holiday season, RP3 Agency is making gifts to three amazing DC area non-profits–Junior Achievement, Children’s National Health System and the Washington Area Women’s Foundation–on behalf of the agency’s clients, friends and colleagues. All they have to do is choose which organization they’d like to support. And that’s where the magic begins. Because RP3 is distributing Google Cardboard headsets that turn the donation process into a whimsical virtual reality experience called RPTree.
Users simply visit rp3agency.com/vr on their mobile phones, and slide the phone into the cardboard viewer. They’ll enter a 360-degree winter wonderland full of trees decked with each non-profit’s logo in order to direct their donation. While there, they can explore the 3D landscape and experience the exciting possibilities of this new technology for themselves. But beware, it’s rumored that this virtual forest is inhabited by Yeti.
Client
RP3 Agency