Ruff Liners Case Study
Paid Search & Paid Social Advertising
Design Strategy
Marketing Strategy
Project Overview
Ruff Liners, a new pet product, faced tough competition in the market. The higher price point made PPC conversion challenging. Managing supply chain was complex with multiple sizes and versions. The strategy our Amazon Agency team implemented included: - Marketing focused on A+ Content, infographics, and copywriting. - Logistics were optimized to forecast inventory needs and reduce stockouts. - Advertisement and PPC campaigns targeted key keywords and competitors. - Brand Tailored Promotions were used to boost organic sales. - Continuous A/B testing optimized the Product Detail Page.Client
Ruff LinersTags
ruffliners
myamazonguy
amazonagency
amazonagencyservices
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