Project Overview
Russell Stover® Chocolates have been an American classic since 1923, but the brand needed our help to become more culturally relevant to contemporary consumers. The solution? Position Russell Stover as a gifting company -- the chocolatier that consumers go to for any and every occasion. Our campaign “Make happy.™” -- the brand's first national creative campaign in more than 20 years -- celebrates the joy of gifting and the feeling of happiness that comes with bestowing a gift of Russell Stover chocolates to a friend or loved one.Client
Russell Stover
