Project Overview
We created the Terrible Quotes campaign to address a “hard market” in the insurance industry – insurance rates going up across all providers due to lower gas prices (cheap gas = more drivers = more accidents/claims). Building off of a very successful digital campaign, we had some fun with how great of a quote SafeAuto can give you by highlighting the terrible quotes that are out there in the world.
During the initial launch period results new quotes increased by 22% increase (YoY) while new sales went up 26.8% . 4th quarter 2016, new quotes jumped 43.6% while new sales increased 34.5% . First quarter of 2017, new quotes grew by another 58.2% while new sales climbed by 77.3% . That’s a quote we’ll happily hang on our wall.Client
SafeAuto Car Insurance
