Safer roads for a better future
Branding
Design Strategy
Marketing Strategy
Project Overview
Challenge: Help an automotive visual safety systems manufacturer refresh their brand identity. The brand needed a visual upgrade and a brand repositioning to stand out in a particularly competitive industry. Outcome: A bold and powerful brand identity designed to communicate a balance between old and new, heritage and modernity. The visual identity has a new logo, font, typography, colors, photography guidelines, product design, and package design. Impact: The new brand identity reaffirms Rosco Vision's commitment towards their brand promise: smart solutions, tailored for safer roads and efficient fleet operations.Client
Rosco Visionhello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC