Salon Marketing: relax. rejuvenate. refresh.
Branding
Web Design
Marketing Strategy
Project Overview
Every new business needs customers, and estela salon lacked a brand, a website, and a social presence—all important ways a small business like this brand-new salon can tell its story, stand out from its competitors, and grow its clientele. That's where we came into the picture. After soaking in the beauty of the salon during our initial meeting, we were inspired to create a unique brand expression for this special place. First, we conducted a custom photo shoot to capture the beautiful atmosphere, and then we set to work to develop a mobile-responsive site filled with luscious imagery and evocative messaging that tells the estela story and conveys the salon’s uniquely soothing vibe. Featuring a modern, open layout and beautiful photography overlaid with the salon’s signature warm pink tones, the site offers streamlined navigation and a dynamic flow that highlights estela's services, provides details about the stylists’ experience, and includes a products section, where we feature Estela’s affiliation with BeautyCounter. We also designed a special Instagram feed to keep the site feeling fresh and filled with inspiring new images of clients’ styles and her own salon vignettes. Finally, we created new SEO for each section of the site to significantly improve estela salon’s all-important search rankings. Next, we turned our attention to creating an on-brand Instagram presence and a business Facebook page, where new and existing clients can enjoy that special estela salon feeling—even between salon visits.Client
estela salonTags
Salon Marketing
Wine Country
Small Business
Marketing
Stylist
Hair Salon
Messaging
Custom Photography
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